Participation across time zones from: Jordan, Tunisia, Malawi, Brazil- PREX Island
PREX Members
Training program report: JICA Development Market Orientated Export Promotion Strategy / Marketing Strategy (A)
Participation across time zones from: Jordan, Tunisia, Malawi, Brazil
The 9 participants in the JICA Development Market Orientated Export Promotion Strategy / Marketing Strategy (A), with Japan as a model, studied detailed product development/branding, effective promotion strategy, marketing surveying/analysis, etc., while taking an overview of the international value chain and the strengths of their own country’s industries.
In this training course, the participants studied and examined over three weeks how to promote exports such as understanding the market needs of developed countries, perspectives to produce sellable products, know-how to sell and discovering unique, high-quality commodities in their own country. Each participant then drafted and presented their action plan in the final week.
At the “visit-Japan training courses” where the participants visit from overseas, they can concentrate on the course, being disconnected from their usual work. Unlike such courses, this training course with around 10 on-demand learning sessions and its Q & A live sessions must have been very intensive for the participants who also needed to work as usual. However, this time the attendance rate for the live sessions was high, and they coped with the submission of the assignment very well. Their enthusiastic and serious attitude toward the course were impressive.
*Due to the time difference, participants in Brazil had to attend at 5 a.m. which is 5 p.m. in Japan.)
We sincerely hope that the learning outcomes from the training course with every single participant’s tremendous effort will yield a good result in a specific form in their own countries.
(PREX OGAWA, HAZAMA)
JICA Development Market Orientated Export Promotion Strategy / Marketing Strategy (A) Report
- Participants: 9 participants from 4 countries including officers from the government, public sector and local government, who are involved in export promotion projects, and managerial workers from the Chamber of Commerce and Industry, and the private sector such as industry groups
- Participating countries: Jordan, Tunisia, Malawi and Brazil
- Course leader: Professor GOTO Kenta, Faculty of Economics, Kansai University
- Entruster: JICA Kansai
- Lecturers / Cooperating organizations (titles omitted/random order): JETRO, Foundation for Advanced Studies on International Development (FASID), Kobe City Economic and Tourism Bureau, Sumitomo Electric Industries, Ltd., Y Inc.
- Date : October 3, 2022
- Name : OGAWA, HAZAMA
- Seminar : JICA Development Market Orientated Export Promotion Strategy / Marketing Strategy (A)
