Reports

Government and public agency staff involved in export promotion activities, and executives from private organizations engaged in export promotion participated in this training course. To address their challenges, participants objectively evaluated the strengths and characteristics of products from their own countries based on data, after understanding the needs of the global market. They also studied and examined marketing and promotion methods to develop, export, and sell products for target markets from a market-oriented perspective.

This training program was designed to clarify the challenges facing small and medium-sized enterprises (SMEs) and to strengthen their capacity to formulate effective promotion policies. A total of 11 participants took part in the program, including officials from central ministries and agencies, local government administrators, and members of other public support organizations such as chamber of commerce. In Tokyo, participants attended lectures on policy planning, while in the Kansai region they learned about local-level measures and observed on-site business support activities.

This training course was designed for government officials responsible for agricultural guidance and/or extension in African or Asian countries. Through lectures and on-site visits, participants learned about Japan’s agricultural guidance and extension system as well as its market distribution system. The course aimed to deepen participants’ understanding of the Market-Oriented Agricultural Extension/Promotion approach targeting small-scale farmers (the SHEP Approach*), enabling them to prepare action plans and implement related activities in their own countries based on those plans.

This training course is an original program conducted by PREX. It is designed for Vietnamese employees working in Japanese companies, with the aim of nurturing future leaders who will play central roles in their organizations. Participants deepened their knowledge through lectures, company visits, and practical exercises on themes such as management philosophy, kaizen, organizational management, and human resource development. On the final day, participants presented action plans based on what they had learned.

In this past six months, we started running “PGN Cafe.” The name of this event is “Cafe,” but as you can guess, it’s not a real cafe. Rather, it’s an exchange room we’ve opened using Zoom.

In 2021, with a policy to promote small and medium size enterprises in the country, a new government policy was announced to increase the variety of businesses private company owners could be involved in and policies regarding small and medium size enterprises.
On this occasion, PREX received a commission from Oriental Consultants Global to arrange part of a training course on promoting small and medium-sized enterprises.

This training program was designed to clarify the issues facing small and medium-sized enterprises (SMEs) in participants’ home countries and to strengthen the capacity of SMEs to formulate their own promotion policies.

Since its establishment in 1990, PREX has conducted human resource development training programs in Japan and overseas for 19,818 participants from 157 countries and regions. Of these, PREX has established alumni associations in 14 countries/regions for training participants in Japan and has maintained relationships with them through follow-up programs.

Continuing on from last year, the Cambodia-Japan Cooperation Center (CJCC) conducted a training program in Japan for a total of 13 participants, including business managers and executives studying at the “KEIEIJUKU” management school of the Cambodia-Japan Cooperation Center (CJCC).

Continuing from last year, this year’s training course theme was Sustainability and Innovation. We visited locations where both of these themes and ‘business management’, a high priority topic among managers, could be studied.
One of these was a request for a lecture to be given by Mr. Kotaro Nishibori, company president of Hiyoshi in Kyoto and representative of TCI Research Institute.