Corporate Visit：Sennan Nyugyo- PREX Island

Enterprise managers Messages
The features of dairy products and beverage-making rich in distinction and locality/ Sennan Nyugyo (January, 2014)

Shigeo Yoshida Representative Director and President Sennan Nyugyo

This company manufactures and sells Shinsen Milk, milk beverages, soft drinks and other products.

Founded in 1943, the company marks its 70th anniversary this year.

Sennan Nyugyo directly sells fresh food to customers in regional areas through its “Milklets,” or delivery services, while over the Internet, they sell products targeting a wider range of customers throughout Japan.

It puts its efforts into the development and sales of products that are distinctive and contain a lot of local flavor, such as “Sakura Saku Milk,” “Senshu Danjiri Milk” and “Senshu Danjiri Festival Tea.”

Sennan Nyugyo has kindly cooperated in seminars that teach quality control measures and their reinforcement at Japanese companies’ food production sites. The seminar participants have been able to gain an appreciation of the high quality of Japanese dairy products, products incorporating a variety of different concepts, and also the measures taken at manufacturing sites that support these efforts. In addition, it is expected that this will become a chance for Sennan Nyugyo to find out the eating and drinking habits and preferences in developing countries, through exchanges of opinions with the participants of the seminar. At one time, during the implementation of a seminar for participants in the Japan Center Business Course for Laos, the company’s executives had recently visited and made observations in that country, and so various information was exchanged.

• Date : January 8, 2014
• Name : Mr.Shigeo Yoshida
• job name : Representative Director and President