Category
Schedule
June 25th – July 23rd, 2025 *Training period
Country / Member
- Pakistan
- Sri Lanka
- Timor-Leste
- Uzbekistan
- Vanuatu
Target
For Government Officials and Business Leaders from Developing Countries
Participants
Government/public agency staff involved in export promotion activities, and executives in private organizations involved in export promotion (6 participants from 5 countries)
Government and public agency staff involved in export promotion activities, and executives from private organizations engaged in export promotion participated in this training course. To address their challenges, participants objectively evaluated the strengths and characteristics of products from their own countries based on data, after understanding the needs of the global market. They also studied and examined marketing and promotion methods to develop, export, and sell products for target markets from a market-oriented perspective.
Schedule
June 25th – July 23rd, 2025 *Training period
Course Leader
Kenta Goto (Professor, Faculty of Economics, Kansai University)
Client Organization
JICA Kansai
SDGs
Persons in Charge
Fujii, Kawaji , Yamauchi
Instructor / Visited sites
Government offices, organizations related to export promotion, private companies involved in international business expansion, etc. (16 lecturers/locations visited)
A Setting Where People from Different Backgrounds Learn from Multiple Perspectives
Prof. Goto, the course leader, and participants
Information about each country’s products was shared during the pre-study report presentations
An Expo visit from the perspective of each country’s promotion strategy
In many developing countries, exports play an important role in economic development. However, most of their export goods are raw materials rather than processed products. This is a major challenge, as it does not contribute to domestic industrial development.
Government and public agency staff involved in export promotion activities, and executives from private organizations engaged in export promotion participated in this training course. To address their challenges, participants objectively evaluated the strengths and characteristics of products from their own countries based on data, after understanding the needs of the global market. They also studied and examined marketing and promotion methods to develop, export, and sell products for target markets from a market-oriented perspective.
The program covered not only Japan’s export promotion policies but also key considerations for various business transactions, as well as global business frameworks and trends, such as the impact of economic agreements and value chain analysis, including human rights due diligence. Participants also deepened their understanding from multiple perspectives by visiting an exhibition and companies engaged in international business and overseas imports, and by learning about these companies’ activities and approaches.
Participants spent about four weeks together and developed strong friendships. Through active exchanges of opinions and discussions, they made significant progress and, at times, reviewed and addressed their challenges with one another. We believe this training course was highly fruitful, thanks to the insightful advice provided to each participant by the course leader, Professor Goto of Kansai University, as well as the enthusiastic Q&A sessions with the lecturers.
Each participant will take back the action plans formulated during this course and put them into practice in their home country. We are looking forward to seeing their products as a result of their efforts—olives (Pakistan), black pepper (Sri Lanka), Kithul treacle (Sri Lanka), coconut-based body care products (Timor-Leste), Uzbek melons (Uzbekistan), and breadfruit chips (Vanuatu)—actually reach the market.
