This project was planned with a strong desire to enable as many international students as possible to visit the Kansai Expo. We decided to create opportunities not only to visit the Expo, but also to leverage PREX’s strengths—its connections with local authorities in the Kansai region and economic organizations—so that participants can learn about Japan beyond the university campus. The themes of the program were as follows:
1. To learn about dynamic Japanese Small and Medium-sized Enterprises (SMEs)
2. To learn about the new added value, such as business and human rights, that these SMEs are pursuing
To address these themes, the program consisted of four sessions: a pre-study session, company visits, a visit to the Expo, and a debriefing session.

Government and public agency staff involved in export promotion activities, and executives from private organizations engaged in export promotion participated in this training course. To address their challenges, participants objectively evaluated the strengths and characteristics of products from their own countries based on data, after understanding the needs of the global market. They also studied and examined marketing and promotion methods to develop, export, and sell products for target markets from a market-oriented perspective.

This training course is an original program conducted by PREX. It is designed for Vietnamese employees working in Japanese companies, with the aim of nurturing future leaders who will play central roles in their organizations. Participants deepened their knowledge through lectures, company visits, and practical exercises on themes such as management philosophy, kaizen, organizational management, and human resource development. On the final day, participants presented action plans based on what they had learned.