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Corporate Visit:Hinomoto Foods Co., Ltd- PREX Island

PREX Members
Hinomoto Foods Co., Ltd in Sanda City, Hyogo Prefecture

Visit to the company of Hinamoto Food Co., Ltd.

日乃本食産株式会社 Hinomoto Foods Co., Ltd in Sanda City, Hyogo Prefecture
http://matutake.com/

At PREX, I have been in charge of 50 training sessions and have visited 100 companies. In Japan, there are many wonderful companies where all employees actively engage in work and the president has personal charm. Hinomoto Foods, among others, is unique in its characteristics because the company conducts business with the development of local communities in mind.

The company is a food manufacturer based in Sanda City, Hyogo Prefecture, and was once looking for ways to develop products with high added value made from specialty products of Tanba Sasayama and Sanda regions, which resulted in alliance with JA (Japan Agricultural Cooperatives) Tanba Sasayama and local farms. New local brand products that the alliance introduced include a product made from unused small chestnuts and their husks. The company is also active in promotion activities. For example, they exhibit and sell products they develop at a food exhibition called FOODEXJAPAN. Their development and sales efforts co-produced with food producers has indeed become a team effort by the whole town.

Their company philosophy is to promote business that benefits both the company and the local communities. Participants from every country are touched by this. I remember how a bank employee from Nigeria and a company president from Laos were really impressed. This was a moment when I truly felt that people from different countries, cultures, and environments feel the same about what is wonderful.

All overseas trainees in front of Hinamoto Food Co., Ltd.

菅原 宏

  • Date : August 30, 2016
  • Name : Hiroshi Sugawara